Broadridge FluentSM is a new service that allows financial firms to improve communications with their customers. Fluent enables consumers to choose their communications channels, offers content and digital asset management and provides reporting and insight—delivering a better consumer experience, brand control and cost savings.
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North America: +1 888 237 1900
Broadridge Launches Transformative Client Communications Service for Financial Services Firms LAKE SUCCESS, N.Y, September 20, 2012 – Broadridge Financial Solutions (NYSE:BR), the world’s leading investor communications company, today announces the launch of Broadridge FluentSM, a new service that significantly improves communications between financial services firms and their customers. Broadridge Fluent enhances customer engagement by enabling firms to distribute marketing, transactional and regulatory communications to their clients’ preferred delivery channels with enhanced insight and interactive capabilities. Broadridge Fluent builds upon existing Broadridge print mail and e-delivery services to support communications across a variety of channels, including firm websites, advisor portals, and emerging digital mail services. Key features include emerging channels, preference and consent management, enhanced insight and interactive communications. Components of Broadridge Fluent are currently in use by more than 20 financial services institutions. “Digital has changed how consumers communicate and how they access and digest content,” said Doug DeSchutter, President, U.S. Regulatory and Digital Communications at Broadridge. “Advances across tablet and mobile devices, software applications, and data connectivity have led to changes in how consumers talk with friends, read books, watch movies, and listen to music. And the same shift is happening with mail and traditional brand-based communications. Financial services firms have a terrific opportunity to embrace these advances, engage consumers using the channels of their choosing, and ultimately make communications much more effective and efficient.” The Broadridge platform is delivered as a Platform As A Service (PAAS) to allow for cost reduction while eliminating a lengthy integration process. Key capabilities of the Broadridge Fluent platform include:
About Broadridge Broadridge is a technology services company focused on global capital markets. Broadridge is the market leader enabling secure and accurate processing of information for communications and securities transactions among issuers, investors and financial intermediaries. Broadridge builds the infrastructure that underpins proxy services for over 90% of public companies and mutual funds in North America; processes more than $4 trillion in fixed income and equity trades per day; and saves companies billions annually through its technology solutions.
Media Contacts Kelly M. Howard Broadridge +212-981-1347
Krista Eccleston Edelman +212-704-4438 |